Product developer and lifestyle campaign photographer
Hi, my name is Tom Kluyver. I am a product developer and photographer. I like to focus on future visions and then find solutions for problems at hand. As a holistic designer, I have an urge to define the raison d’être. I believe that this is the place where the brand strategy and product development come together and the following three pillars are defined: business, people and technology. In my opinion, products are not necessarily defined by hardware, but could be anything that is visible, usable and experienceable by users.
At Exact, I worked as User Experience designer. During my masters of Industrial Design and Engineering I focussed on strategic and product design and at Tsukuba University, Japan I focussed on interaction and experience design. Besides this, I have worked as a photographer which has giving me the skill of visual storytelling.
What I recently did design related
My graduation thesis was a future vision for the consumer personal computer market. The validation of the problem with users, market research and target group analysis were key for the raison d’être of the vision. The advantages of the vision were demonstrated with a new business model and a demonstrator. I continued with the project after graduation to find startup possibilities as recommended by the TU Delft and external experts, after getting an embargo.
What I recently did photography related
Recently, I finished a project called Around the world in 80 followers, where I relied on daily marketing materials, which were mainly photographs. I also pursued a new goal, storytelling through videos. With this project both my design and photography skills were combined. Photos, videos, crowdfunding, product sales and USP were daily business in pursue of telling the story of Around the world in 80 followers. Furthermore, I shoot campaigns for brands, where brand identity is translated into imagery.
Publications and exhibitions
My photos are exhibited by Google at their Chicago office in 2017 & 2018
Article by Digifotopro about my Around the world in 80 followers project
Article by Zoom.nl about my Around the world in 80 followers project
Personal article published on Petapixel about NYC
Article by Petapixel about my Norway series
Article by Petapixel about my Morocco series
Article by DIYphotography about my Scotland series
Article by Digifotopro about my Morocco series
Article by Focus about my Norway series